BUMKT2604 Social Media Marketing

In week 8, I completed my online test. Most of questions are interesting and I need to discover answers by myself not only just read weekly documents. Since I only study in Australia for 2 years, some news I need to search on Google to get know about the whole thing first, then answer the question. As for Telstra, it bans about 49000 employees from using Facebook which make me think it is strange. Currently, using social media platforms like Facebook has already been inevitable. Besides, Facebook is also growing in popularity as a business networking tool. Telstra only thinks about threatens and is afraid of using new technology like social media. Conversely, it can just use Facebook to do marketing which may attract more potential online users. A proper way to do is to train employees how to use social media properly and appropriately. From the week 8 post, I found that social media tools and customer experience should be tied together since relationships are now seamless betw...

In week 7, I learnt how to build relationship as a marketer. From the Reddit post , there are various opinions on Ballarat minister refusing to marry a couple because they expressed they support same sex marriage on Facebook. Some people support Ballarat minister, they think blame the couple. Some think people have rights to post whatever on their Facebook. Some blame Christians and their believes. There are some arguments between different users too. From article ' What happened when I got my Facebook account disabled ', I discovered that most people like the writer only focus on using Facebook. When Facebook cannot be used, they found they lost almost all information since Facebook is connected with memories, messages, photos, groups, Pages & Events. It means the virtual world for him is almost end. It let me known that I cannot only rely on one social media application and put all important information in it for a long time. According to ' Alexa, Siri, Cortana...

Week 5 In week 5, I have learnt that content authenticity is really important for firms since more and more businesses rely on social media marketing. When companies mention about social media marketing, they often focus more on how to use platforms. However, it is more important to know how SM fit into companies' overall marketing strategy and understand the basics of how a number of the leading platforms work. According to business features, it is better to consider which social media platform is appropriate in different areas before choose one. Actually, participation doesn’t have to mean content creation either. For example, 40 per cent of users worldwide simply use Twitter as a “curated news feed of updates that reflect their passions. When I watch Q&A on TV and @QANDA #QANDA, it seems things happen really close to me because I can join in the real-time tweets. According to Techcrunch article with comments, it can be seen that social media can cause cyber-bullying ...

In week 4 , I have learnt that why businesses need to do social media panning and the way to do social media planning. Social media planning is an important and tricky part that businesses should learn how to do. It is the beginning of the whole social media marketing chain. Since social media planning is crucial for businesses, it is important to understand following sections:  1) understand the social media marketing planning cycle Social media marketing planing cycle includes 8 elements:  2) identify ways to listen and observe the social web In my opinion, there are five stages that businesses can do: Listen to conversations about a brand or company: understand people think about the brand in positive and negative ways, find where opportunities may lie Listen to what people say about the competitors: understand the pros and cons of competitors Listen to what people say about the industry or category: understand the trend of the w...

In week 3, I have discovered not only course information such as sociographics, social media user category but also my true personality. At first, I thought I am a extrovert. After I watched TED talk by Susan Cain. I found I can be both introvert and extrovert. I enjoy socializing with my friends. But I do like studying and reading by myself as well. According to the book Groundswell, it is a mixture of three elements: people, technologies and economics. I have learned that companies will use social media not only because they want to earn money but also because of following reasons: Listening (Research) – mentions of our company Talking (Marketing) – useful, helpful tweets Energizing (Sales) – finding people who write about you and re-tweeting Supporting (Support) – customer support Embracing (Development) – get ideas on how to improve products I also have learned that there are 6 different kinds of social media users: Creators – may create blogs, websites, etc.  Cri...

Before week 2, I am not sure the meaning of ‘Digital Identity’. From the topic, I guessed that digital identity means that every online user has a virtual identification when they use networks which can let others know your personal details. In week 2, I have learnt what is Digital Identity, what others can find and affect me as well as how to protect myself when I use social media. What is Digital Identity? A digital identity (DI) is an online or networked identity adopted or claimed in cyberspace by a person, company or electronic device. Online users use DI to describe the person an individual presents across all the digital communities in which he or she is represented. They may project more than one digital identity through multiple communities as well. Based on digital identity management, key areas of concern are security and privacy (Techopedia, 2017). From ' Malte Spitz's phone records ' and the video ' Your digital footprint ', I have learnt th...

Before I take this class, I knew what is social media and I often use them every day. Social media is any web presence where users can add their own content and have interaction with other users, including Wikipedia, Facebook, WeChat, Instagram, etc. However, I was wondering that how to use social media to do marketing for a business. In week one, I learned about the definition of social media marketing. With the development of technologies, social media has been widely used. The key elements of social media marketing are interactivity and engagement. For instance, businesses use YouTube to do advertisements and use Facebook to solve customers' problems or give feedback to them. There are four main social media channels , which are social networking, content sharing, bookmarking and aggregating and location-based media. When a business uses social media tools, it is important to consider how to do marketing and which channel to use in order to attract huge audience. The challeng...