Week 3 Reflection: Technographics
In week 3, I have discovered not only course information such as sociographics, social media user category but also my true personality.
At first, I thought I am a extrovert. After I watched TED talk by Susan Cain. I found I can be both introvert and extrovert. I enjoy socializing with my friends. But I do like studying and reading by myself as well.
According to the book Groundswell, it is a mixture of three elements: people, technologies and economics. I have learned that companies will use social media not only because they want to earn money but also because of following reasons:
I had a twitter account last year but I only used it for a few times. I found Twitter is similar to a Chinese social media called ‘Weibo’. When I searched hashtag #fedbrekky, I found some of my classmates’ posts and other senior Federation University students. Then I liked some of their posts and added a few of my classmates. I also shared my Chinese style breakfast on Twitter. I think Twitter may not be suitable for business marketing. When people use Twitter, they only focus on topics they like. Only their followers can see their posts. If a business is a start-up company, nobody will notice or follow your business. Besides, there are various areas combined together on Twitter. It is hard for a business to do marketing and manage potential customers. I think LinkedIn is a better choice to do business marketing since it is professional.
From "Understand your Customers' Social Behaviors " power point slides, I have learned that the key to do social media marketing is to understand your audience's social behaviors. According to the research, 90% of users will choose to view websites, only 10% users will be creators and editors. To expand potential online market, companies should understand how to use sociographics. Sociographics take the target market down to the level of the individual, where they determine the specific values, attitudes, friends, hobbies, passions, and influences. Essentially, they allow you to discover what really pushes your customers buttons (Fiona Mceachran, 2011).
http://www.strategicbusinessinsights.com/about/featured/2012/2012-03-socialmedia.shtml#.WZ7hAVGg82w
https://sproutsocial.com/insights/what-is-social-media-engagement/
At first, I thought I am a extrovert. After I watched TED talk by Susan Cain. I found I can be both introvert and extrovert. I enjoy socializing with my friends. But I do like studying and reading by myself as well.
According to the book Groundswell, it is a mixture of three elements: people, technologies and economics. I have learned that companies will use social media not only because they want to earn money but also because of following reasons:
- Listening (Research) – mentions of our company
- Talking (Marketing) – useful, helpful tweets
- Energizing (Sales) – finding people who write about you and re-tweeting
- Supporting (Support) – customer support
- Embracing (Development) – get ideas on how to improve products
I also have learned that there are 6 different kinds of social media users:
- Creators – may create blogs, websites, etc.
- Critics – participate in communities, blogs, commenting, etc.
- Collectors – bookmark websites
- Joiners – join communities e.g. Facebook
- Spectators – just read
- Inactives – don’t use social media at all
Using the Groundswell categories, what type of social media users are you? Give your reasons and some examples.
According to Groundswell categories above, I think I am a joiner when I use social media. I think why I am a joiner is that I like socialising. When I was little, I was shy to talk to people face to face but I would like to have friends. At that time, using QQ was really popular in China. So I usually used QQ to communicate with my classmates after school. Then I made friends with them. When I was in high school, I started to use Wechat to communicate with families and friends. Instead of calling, we usually decided to meet place and time via Wechat. After high school, I become an extrovert person gradually. When I came to Australia, I still used Wechat to contact with my friends and families since it is convenient and free. Moreover, I start to use Facebook since I want to have international friends. Now, I use Facebook every week. Facebook is useful especially when I have a teamwork assignment. Usually, my team members and I discuss assignments and share Google docs links on Facebook Messager group. I can also create a event to invite my friends on Facebook page. Through Facebook, it is amazing I know my friends’ friends. Facebook let the whole world become smaller.
Once you have set up your account search a few topics you are interested in and see what you find. Include comments on your blog page on how you think Twitter may/may not be used for business marketing.
I had a twitter account last year but I only used it for a few times. I found Twitter is similar to a Chinese social media called ‘Weibo’. When I searched hashtag #fedbrekky, I found some of my classmates’ posts and other senior Federation University students. Then I liked some of their posts and added a few of my classmates. I also shared my Chinese style breakfast on Twitter. I think Twitter may not be suitable for business marketing. When people use Twitter, they only focus on topics they like. Only their followers can see their posts. If a business is a start-up company, nobody will notice or follow your business. Besides, there are various areas combined together on Twitter. It is hard for a business to do marketing and manage potential customers. I think LinkedIn is a better choice to do business marketing since it is professional.
From "Understand your Customers' Social Behaviors " power point slides, I have learned that the key to do social media marketing is to understand your audience's social behaviors. According to the research, 90% of users will choose to view websites, only 10% users will be creators and editors. To expand potential online market, companies should understand how to use sociographics. Sociographics take the target market down to the level of the individual, where they determine the specific values, attitudes, friends, hobbies, passions, and influences. Essentially, they allow you to discover what really pushes your customers buttons (Fiona Mceachran, 2011).
There are some additional resources I found relating to different levels of consumer participation in social media use:
http://www.strategicbusinessinsights.com/about/featured/2012/2012-03-socialmedia.shtml#.WZ7hAVGg82w
https://sproutsocial.com/insights/what-is-social-media-engagement/
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