Week 5 & 6 Reflection：Key Platforms

Week 5



In week 5, I have learnt that content authenticity is really important for firms since more and more businesses rely on social media marketing. When companies mention about social media marketing, they often focus more on how to use platforms. However, it is more important to know how SM fit into companies' overall marketing strategy and understand the basics of how a number of the leading platforms work. According to business features, it is better to consider which social media platform is appropriate in different areas before choose one. Actually, participation doesn’t have to mean content creation either. For example, 40 per cent of users worldwide simply use Twitter as a “curated news feed of updates that reflect their passions. When I watch Q&A on TV and @QANDA #QANDA, it seems things happen really close to me because I can join in the real-time tweets.

According to Techcrunch article with comments, it can be seen that social media can cause cyber-bullying easily. Besides, negative comments will reduce potential clients for a business. So businesses should be aware of everything they post on social media platforms. To strengthen customers loyalty, it is crucial to let some professionals to take charge of business pages on social media platform.

From the Instagram story, it is a big change when social media can be used on mobile phones. It is beneficial to business which can gain more users.

Based on ' The Science of Reddit ' article, it is noticed that three reasons why some ideas dominate the Internet. Firstly, people willing to share positive information because sharing a story impacts our own reputation and no one wants to be the Internet’s sad sack. Secondly, the government influence the public's thoughts. Thirdly, young generations prefer to use social media and lead the online major thinking.

Create Facebook business page

Since Facebook is popular around the world, this week I created Facebook business page for a imaginary company called 'EmiliaEvent'. It is easy for me to create a business page on Facebook because I use my personal Facebook account almost everyday. I learnt how to create it from one YouTube video. I found it is convenient if I want to invite my friends to like my business page. Thus, the spread of my business page advertisement will be very fast. However, I found a business page needs to be filled in many different details which are located in different pages. Although the page has navigation bar at left side, it is still hard to let a business to find and fill in all necessary information at the same time. Here is my Facebook business page link below:

https://www.facebook.com/EmiliaEvent/?fref=ts

From the story of open day at Monash University in the Latrobe Valley, it can be seen that the young lady's Facebook page is really attractive. However, she posted her arts works on her personal Facebook page which it is not very professional and can be distracted by her other personal posts. In my opinion, it is better to have another business page to post all her arts works. And do not forget to fill in her personal introduction and all of her works' details.



Week 6



In week 6, I have learnt how to create twitter and Google+ business pages. From ' The World’s 21 Most Important Social Media Sites and Apps in 2015 ', I found twitter is on the top of the list. Then I start to learn how to create a Twitter business page on YouTube. But it seems Twitter business page is similar to a personal page. So I decide to create a business page on Google+ since I already got a Google account. I never used Google+ before and I tried to discover how to use it by Googling and watching a YouTube tutorial video.

Create Google+ business page

At first, I would like to create a real business in week 6. But Google+ has higher standard when people create a business page comparing with Facebook business page. When I try to create a real Chinese bubble tea shop called 'Gong Cha' which is located in Melbourne. Google map shows me that shop's email address, location and images it already has. Since the email address does not belong to me, I cannot finish confirming business page. So I decide to create another imaginary business on Google+ and use one of my housemates nickname because he wants to. Although Google+ has less users comparing with Facebook, it can create a fancy and clean business page which is easy to navigate by customers from all ages. Customers can find all necessary information on the same page. All they need is the business page link. Here is my Google + business page below:

http://wallys-pub.business.site/

Find a brand that you think has successfully used social media.

After I created two business pages on Facebook & Google+ over two weeks, I did some research to find a brand that I think has successfully used social media. The brand I find is ' Emirates ' airline. In 2014, I have taken a 'Emirates' plane from China to United Arab Emirates. At that time, Emirates gave me a favorable impression. It showed a very impressive advertisement about first class when I was in the second class of the plane. When I watch ' Jennifer Aniston ' and ' Casey Neistat ' videos, I am shocked by the amazing services the company offer. Especially, a real YouTuber Casey shoot a real video for the first class airplane experience, which is more real than any commercial advertisements for customers. With 6,258,716 subscribers around a cumulative total of over a billion views for his videos, Emirates took over web with a first-hand experience video published by Neistat (David, 2017).

Participate in a debate. You can either be for or against the proposition 'that a business no longer needs a web page, as a social media presence is enough'.

In my opinion, I do not agree that a business no longer needs a web page, as a social media presence is enough. Although social media is useful for advertising new products or services to customers in marketing section, it contains multiple information apart from business information. Besides, it is hard for clients to view and find all necessary business information they really need on social media platforms since social media updates various information in real-time. Moreover, young generations but not all people prefer to use social media. Social media is not as professional as a particular web page which contains various information only focus on business, such as business introduction, buying channels and after-sales service, etc. And a web page is easy to navigate since it is divided into categories orderly. To expand business influence, a business should use social media with extra links to its own business webpage.

References

BoostSocial. (2016, January 8). How to Create a Business Twitter Page [Video file]. Retrieved from https://youtu.be/kjQAmc9NYk4

David, E (2017, August 14). Top 10 Influential Social Media Marketing Campaigns of 2016. Retrieved from https://www.adherecreative.com/blog/top-10-influential-social-media-marketing-campaigns-of-2016

Korpershoek, F. (2016, October 21). How To Create a Facebook Business Page and get your first 100 likes [Video file]. Retrieved from https://youtu.be/4ccKTz3fTmU

Laneway Media. (2016, February 4). How to create a Google+ Business Page [Video file]. Retrieved from https://www.youtube.com/watch?v=aSbTY2cU0do

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