BUMKT2604 Social Media Marketing

In week 8, I completed my online test. Most of questions are interesting and I need to discover answers by myself not only just read weekly documents. Since I only study in Australia for 2 years, some news I need to search on Google to get know about the whole thing first, then answer the question. As for Telstra, it bans about 49000 employees from using Facebook which make me think it is strange. Currently, using social media platforms like Facebook has already been inevitable. Besides, Facebook is also growing in popularity as a business networking tool. Telstra only thinks about threatens and is afraid of using new technology like social media. Conversely, it can just use Facebook to do marketing which may attract more potential online users. A proper way to do is to train employees how to use social media properly and appropriately. From the week 8 post, I found that social media tools and customer experience should be tied together since relationships are now seamless betw

In week 7, I learnt how to build relationship as a marketer. From the Reddit post , there are various opinions on Ballarat minister refusing to marry a couple because they expressed they support same sex marriage on Facebook. Some people support Ballarat minister, they think blame the couple. Some think people have rights to post whatever on their Facebook. Some blame Christians and their believes. There are some arguments between different users too. From article ' What happened when I got my Facebook account disabled ', I discovered that most people like the writer only focus on using Facebook. When Facebook cannot be used, they found they lost almost all information since Facebook is connected with memories, messages, photos, groups, Pages & Events. It means the virtual world for him is almost end. It let me known that I cannot only rely on one social media application and put all important information in it for a long time. According to ' Alexa, Siri, Cortana

Week 5 In week 5, I have learnt that content authenticity is really important for firms since more and more businesses rely on social media marketing. When companies mention about social media marketing, they often focus more on how to use platforms. However, it is more important to know how SM fit into companies' overall marketing strategy and understand the basics of how a number of the leading platforms work. According to business features, it is better to consider which social media platform is appropriate in different areas before choose one. Actually, participation doesn’t have to mean content creation either. For example, 40 per cent of users worldwide simply use Twitter as a “curated news feed of updates that reflect their passions. When I watch Q&A on TV and @QANDA #QANDA, it seems things happen really close to me because I can join in the real-time tweets. According to Techcrunch article with comments, it can be seen that social media can cause cyber-bullying