BUMKT2604 Social Media Marketing

Nowadays, it is easy to use social media to do marketing since people use social media very often. Customers can follow everything they interest at, such as food, clothes, cars, accommodations, etc. For instance, Coles has its own Facebook page that share their new products, discounts and even cooking recipes to its followers. Hence, a company can gather necessary feedback from customers, both positive and negative comments to evaluate clients' interests and what part they need to improve. In week 11, I learnt there are two important things need to do when people analyze social media, which are measuring interactions and listening. For a company, I think measuring interactions can let it to understand audience activities and interests better. Beside, it can compare with different audience activities among different platforms. I have used Google Alerts to pay attention to Google and Amazon for one month already, and I got their updated information everyday via my email. Howev

In week 10, I learnt  social media mistakes can be devastating, both in a personal and business sense. There are many companies make mistakes every year. For instance, in 2016 the person in charge of LG’s French Twitter account sent out the following tweet playing off of consumers’ fears that the new iPhone 6 would bend and break in their pockets. The French translated text reads, “Our smartphones don’t bend, they are naturally curved.” The rub: the English at the bottom reads “via Twitter for iPhone.” However, I do not think all of companies will admit and apologize to the public after that. The first thing a company tries to do is to remove anything inappropriate online and try to deny what they did wrong. In 2008, many Chinese companies which produce baby formula were found add toxic substance illegally that will cause babies malformed even died. Only a few companies including Sanlu apologized to the public. Please see China milk Scandal . Because of strong competitions, comp

In week 9, I learnt what is social media campaign. Basically, social media campaign is a coordinated marketing effort to achieve a business goal by using one or more social media platforms. Usually campaigns are updated because of changes from company focus and targeting. I also found that Instagram account is not campaign for a firm.  Social media Campaign Strategy: What to do before during and after a campaign (Evan LePage, 2015) ? To do a social media campaign, a company should concentrate on a singular business goal each time. It is beneficial for companies to build relationships with individuals covering topics relevant to the brand in a campaign. Then, the company should choose appropriate social media platforms by understand its target audience. The company should also have a clear timeline for the campaign, a start date and end date, as well as a schedule for when marketers will be sending each social media message.  During the campaign, marketers from the company shoul