BUMKT2604 Social Media Marketing

In week 4 , I have learnt that why businesses need to do social media panning and the way to do social media planning. Social media planning is an important and tricky part that businesses should learn how to do. It is the beginning of the whole social media marketing chain. Since social media planning is crucial for businesses, it is important to understand following sections:  1) understand the social media marketing planning cycle Social media marketing planing cycle includes 8 elements:  2) identify ways to listen and observe the social web In my opinion, there are five stages that businesses can do: Listen to conversations about a brand or company: understand people think about the brand in positive and negative ways, find where opportunities may lie Listen to what people say about the competitors: understand the pros and cons of competitors Listen to what people say about the industry or category: understand the trend of the whole indu

In week 3, I have discovered not only course information such as sociographics, social media user category but also my true personality. At first, I thought I am a extrovert. After I watched TED talk by Susan Cain. I found I can be both introvert and extrovert. I enjoy socializing with my friends. But I do like studying and reading by myself as well. According to the book Groundswell, it is a mixture of three elements: people, technologies and economics. I have learned that companies will use social media not only because they want to earn money but also because of following reasons: Listening (Research) – mentions of our company Talking (Marketing) – useful, helpful tweets Energizing (Sales) – finding people who write about you and re-tweeting Supporting (Support) – customer support Embracing (Development) – get ideas on how to improve products I also have learned that there are 6 different kinds of social media users: Creators – may create blogs, websites, etc.  Critics

Before week 2, I am not sure the meaning of ‘Digital Identity’. From the topic, I guessed that digital identity means that every online user has a virtual identification when they use networks which can let others know your personal details. In week 2, I have learnt what is Digital Identity, what others can find and affect me as well as how to protect myself when I use social media. What is Digital Identity? A digital identity (DI) is an online or networked identity adopted or claimed in cyberspace by a person, company or electronic device. Online users use DI to describe the person an individual presents across all the digital communities in which he or she is represented. They may project more than one digital identity through multiple communities as well. Based on digital identity management, key areas of concern are security and privacy (Techopedia, 2017). From ' Malte Spitz's phone records ' and the video ' Your digital footprint ', I have learnt th

Before I take this class, I knew what is social media and I often use them every day. Social media is any web presence where users can add their own content and have interaction with other users, including Wikipedia, Facebook, WeChat, Instagram, etc. However, I was wondering that how to use social media to do marketing for a business. In week one, I learned about the definition of social media marketing. With the development of technologies, social media has been widely used. The key elements of social media marketing are interactivity and engagement. For instance, businesses use YouTube to do advertisements and use Facebook to solve customers' problems or give feedback to them. There are four main social media channels , which are social networking, content sharing, bookmarking and aggregating and location-based media. When a business uses social media tools, it is important to consider how to do marketing and which channel to use in order to attract huge audience. The challeng